8 Crucial Elements of Every Successful E-Commerce Enablement Strategy

Shoppers want the best—and only the best—from online retail experiences. Your company can meet their expectations with the right e-commerce software.


It’s not enough anymore just to sell products and services online. Competition is too fierce, and shopper expectations are too high. 


According to Markinblog, more than 26 million online retail stores exist worldwide. Therefore, your site must stand out from a vast crowd. It needs a host of e-commerce enablement features, including a secure checkout process and flawless customer service support that keeps shoppers happy. 


We know it’s exhausting to establish a state-of-the-art e-commerce website and add all the third-party integrations you need to give customers the white glove service they expect. 


SuiteCommerce is a quality e-commerce platform that unifies a customer-facing website with back-office operations, offering all the tools needed to impress in the marketplace. Think of it as a software layer that runs on top of a NetSuite Enterprise Resource Planning (ERP) platform and operates your entire business from a single system. 


Discover how SuiteCommerce supports powerful e-commerce enablement strategies in our post below, and then explore the platform’s features during a free consultation with SuiteDynamics experts.


Our team understands SuiteCommerce software and can customize it to your unique business. We’ll also implement the software so your company can thrive on efficient, cohesive processes. 


Schedule a FREE Consultation
Graphic stating that more than 26 million e-commerce stores exist worldwide.


What Is E-Commerce Enablement?


“E-commerce enablement” refers to the tools and software that allow businesses to sell products and services online. The term encompasses all the technology you need to create a web store that appeals to today’s customers. 


Why Is SuiteCommerce Critical for E-Commerce?


SuiteCommerce is the native e-commerce solution for a NetSuite ERP system. 


The software simplifies the process of setting up and managing a web store. It provides the right tools to build an e-commerce site, making it easier for businesses to reach customers and sell products. 


With SuiteCommerce, you can display your products online, allow shoppers to add items to their shopping carts, and securely process payments. The software also handles back-office operations, like inventory management and finance, so you can operate your entire business on one seamless system. 


Plus, it's user-friendly and scales easily. You can use the same software whether you’re handling 500 customers or 5,000. Consequently, you don’t have to change systems as your company grows.


The platform also comes in two versions: SuiteCommerce and SuiteCommerce Advanced. The former provides an excellent launching pad for a successful e-commerce site, and the latter adds enhanced features and source code access for greater control. SuiteCommerce Advanced customers can also choose when to upgrade their systems and better prepare their highly customized sites for new software versions. 


Basically, SuiteCommerce is a digital foundation that helps businesses go from offline to online, making e-commerce more accessible and manageable for everyone. 


Schedule a free consultation with our team today. We'll demonstrate how a SuiteCommerce platform can equip your business with quality e-commerce enablement tools that drive sales and company growth. 


Schedule a FREE Consultation


8 Requirements for Successful E-commerce Enablement


Customers expect the best from internet retailers. They want personalized experiences, attractive websites, and fast shipping. Therefore, growing online businesses must have comprehensive e-commerce enablement strategies that feature a few key elements. These include:


1. A Well-Organized and Mobile-Responsive Website


A successful web store lets customers easily browse products, just like a physical store. It also has quality product descriptions, high-resolution images, and fast loading times. 

 

Above all, the site must be mobile-friendly. Statista’s Market Insights reports that mobile sales comprise 60% of overall e-commerce sales worldwide. Therefore, online stores need layouts and content that adjust to fit various screen sizes.


SuiteCommerce offers quality websites that keep customers coming back. 


SuiteCommerce allows you to build beautiful, memorable websites with enhanced features. You can choose a ready-made theme that determines your site’s look or have one custom-made. All SuiteCommerce sites are mobile-optimized, support easy navigation, and provide personalized customer experiences.


Schedule your free consultation with SuiteDynamics and get a tour of available themes. Or explore how our experts can create a custom theme that suits your company’s unique aesthetic and functionality needs. 


Schedule a FREE Consultation
Graphic stating that Americans are less likely to purchase online if the checkout process takes longer than 30 seconds.


2. Easy and Secure Online Payment Options


Every e-commerce site needs a simple way for customers to pay for online purchases, such as credit cards, PayPal, or other online payment methods. 

 

This checkout process must also have tight security. Customers won’t trust a brand plagued by personal information leaks.


SuiteCommerce users improve cash flow with fast, secure payment software.


One of a SuiteCommerce platform’s best features is its ability to integrate with a NetSuite ERP. The integration allows users to tap into NetSuite’s quality payment processing solutions, which offer several crucial features like payment options, fraud screening, and secure checkouts.


3. Updated Inventory Tracking


Shoppers expect an e-commerce site to accurately represent the inventory a retailer has on hand. Imagine a customer trying to buy a sweater marked "available" only to discover the item is out of stock. That kind of shopping experience earns terrible reviews and even worse revenue.   

 

Successful e-commerce enablement strategies include inventory management systems that track products in real-time. They also help businesses manage inventory levels, stay on top of trends, and reduce wasted inventory. 


SuiteCommerce users enjoy real-time inventory information streamed to their online retail store. 


The SuiteCommerce Inventory Display SuiteApp populates your product detail page with updated inventory statuses and stock quantities. It empowers shoppers to buy confidently, knowing their desired products are in stock.   


The application also lets your company control messaging related to products and stock levels. For example, your administrator can set thresholds that trigger specific messages when an item’s stock gets low.


Schedule a free consultation with SuiteDynamics and explore how the NetSuite system can streamline your overall inventory management.


Schedule a FREE Consultation


4. Fast and Efficient Shipping


Amazon has drastically changed e-commerce expectations in recent years. Now, customers want quick, hassle-free shipping and easy returns. You’ll miss out on countless sales if you can't deliver at lightning speed.

 

Companies can quicken the purchase-to-delivery journey with specific e-commerce enablement tools that boost shipping. This software allows shoppers to choose where to have their packages sent, such as to their home or a brick-and-mortar store. Some software can also automate shipping label generation to streamline the delivery process so customers can receive their purchases within a few days. 


SuiteCommerce facilitates quick and easy shipping so businesses can meet high e-commerce expectations. 

 

SuiteCommerce’s integration with NetSuite provides the necessary features to get items packed, shipped, and delivered quickly. The system generates shipping and return labels and manifests, and it allows shipping status tracking. 


The NetSuite Ship Central mobile application also supports multi-level packing, so you can pack products into cartons and then pack those cartons onto pallets. It also allows users to prepare multiple orders for a single customer, access real-time shipping rates, use various shipping services, view which products are packed into which cartons, and more. You can integrate other third-party applications, as well, to access advanced shipping features, like real-time rates. 


SuiteDynamics experts are happy to answer further questions about NetSuite and SuiteCommerce shipping features during your free consultation. 


Graphic advertising the SuiteCommerce solution.


5. Convenient Customer Support


People want simple ways to resolve product and shipping issues or any other problems they may encounter during a purchase. E-commerce enablement software often includes customer support tools that provide shoppers quick answers or easy access to your team. 

 

Common customer support features include live chats, chatbots, tools for booking meetings, and forms for submitting support cases. 


SuiteCommerce offers several tools for resolving customer issues quickly and improving brand loyalty.


The platform’s Support Cases feature allows companies to create and track support cases. Users can also add SuiteApps, enabling live chats, chatbots, and other functionalities that keep customers engaged and happy. 


6. Analytics-Driven Digital Marketing


Analytics help companies track customer behaviors, identify successful campaigns, and make informed decisions. They’re also the bedrock for successful digital marketing.

 

Top e-commerce enablement software contains analytic tools that provide the insight a business needs to improve its website and marketing strategies. These insights answer questions such as:


  • Which social media channels does your audience prefer?
  • Does your business need to improve its search engine optimization and pay-per-click advertising?
  • How well have your email, newsletter, Google ad, and other campaigns performed?


E-commerce enablement tools also help execute digital marketing campaigns, such as social media, email, newsletter, payer-per-click ads, and more. Therefore, the software provides the information and tools you need to attract customers.


SuiteCommerce collects customer information to support company marketing strategies and offers omnichannel messaging to spread brand awareness. 

 

You can use Google Analytics 4 or the SuiteCommerce Analytics Data feature to collect shopper information. The SuiteCommerce platform supports both natively. The technology gathers information such as a customer’s acquisition source or medium, item-views history, page-views history, and keyword searches.


Companies can use this information to create up-sell strategies, understand audiences, and make pricing and purchasing decisions. 


You can also use these analytics to fine-tune digital marketing campaigns, which you can execute within the SuiteCommerce and NetSuite ERP systems. NetSuite’s CRM Marketing Automation Solution lets users develop target email, direct mail, events, and multi-channel campaigns based on demographics, support histories, purchase trends, and response patterns. 


With this software, you can manage the entire marketing process, from building campaigns to executing them and measuring their success.


Schedule your free consultation with SuiteDynamics experts to explore the system’s powerful analytics feature and discover how its digital marketing tools can expand your brand. 


Schedule a FREE Consultation
Graphic stating that surveyed employees believe automation could save 240 hours of work annually.


7. Automated Processes


Manual processes take time and human resources to complete and carry error risks. Consequently, quality e-commerce enablement software automates whenever possible. 

 

Many online retail brands use automation tools to schedule and send marketing messages or streamline order fulfillment and inventory management processes. This practice helps businesses make the purchase-to-delivery journey more efficient and increase customer satisfaction.


SuiteCommerce users can automate several critical processes, increasing productivity and reducing costs. 

 

The NetSuite system supports automation for many tedious tasks that bog down a business. Users save significant time and money by automating processes in the following areas.


  • Marketing
  • Finance
  • Sales 
  • Product Development
  • Product
  • Supply Chain
  • Customer Service
  • IT
  • General Business Functions


SuiteCommerce’s seamless integration with the NetSuite ERP allows users to enjoy those automation benefits. Therefore, their e-commerce business processes become faster, sharper, and smarter. 


Schedule your consultation with SuiteDynamics to discover how automation can eliminate repetitive tasks for your team so they can focus more on sales and strategy.

Schedule a FREE Consultation


8. Emerging Technology


The best e-commerce enablement strategies take advantage of the latest technological advancements. If a business doesn't use them, more forward-thinking companies will push ahead in the marketplace. 

 

Software with artificial intelligence-enhanced features and Bitcoin capabilities keeps companies on the cusp of technological advancement while offering practical e-commerce solutions. 

 

SuiteCommerce’s AI and cryptocurrency tools empower users to meet customer needs in new and creative ways. 


The SuiteCommerce Intelligent Items Recommendations SuiteApp uses AI to analyze a shopper’s purchase history and suggest items they might like to buy. The recommendations improve as the software gets to know each shopper, boosting upsell efforts.


SuiteCommerce and NetSuite users can accept Bitcoin using the Bitcoin Transaction Coordinator SuiteApp. The application treats the cryptocurrency as a foreign currency, creating and automating general ledger entries for these transactions. It minimizes bookkeeping and reconciliation tasks while maintaining security and protecting against payment fraud. 


Discover how these emerging technologies can help your business beat the competition during your free consultation with SuiteDynamics. You don’t want to be the last company to adopt vital software. 


Schedule a FREE Consultation


Keep Online Shoppers Engaged and Happy


If you’re going to compete in the online retail marketplace, you’ve got to do it right. You need the right e-commerce enablement tools to attract customers and give them the personal, speedy service they expect. Otherwise, you risk losing sales to more polished and efficient web stores. 


We know your business can develop the exceptional online shopping experience you need to succeed. SuiteCommerce offers the tools for a fast, navigable online store that coordinates with all your operations to win returning customers and fuel company growth.


Schedule a free consultation with SuiteDynamics experts and discover how well an e-commerce website can operate.


Schedule a FREE Consultation




We pull information from NetSuite material, SuiteDynamics experts, and other reliable sources to compose our blog posts and educational pieces. We ensure they are as accurate as possible at the time of writing. However, software evolves quickly, and although we work to maintain these posts, some details may fall out of date. Contact SuiteDynamics experts for the latest information on NetSuite ERP systems.




Part of this text was generated using GPT-3, OpenAI’s large-scale language-generation model. After generating the draft language, our team edited, revised, and fact-checked it to ensure readability and accuracy. SuiteDynamics is ultimately responsible for the content of this blog post.

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